On page SEO is essential when you want your site get better visibility in major search search engines. Search engine optimisation or SEO is making sure that your website is as search engine friendly as possibly can. If your website is not optimised, chances are you will not be able to reap the best outcome for your site on every search engine. Lucky for you, I have here a summary to optimize your site with some basic but useful On page SEO techniques.
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• Be sure that all of your web pages can be indexed by search engines and have at one link from somewhere on your site.
• Content is king so make sure that you have unique content on every single page.
• Meta-tags should be arranged correctly – where the page title tags and description tags should describe the content of your different web pages. The page title tags should be less then 68 characters and the description tags more detailed but less then 148 characters based on the best seo practices for on page SEO.
• Header labels on the pages should also be done properly using the right H tags.
• Web page URLs should also be SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Do it correctly so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.
• The links within your site are complete i.e. if you are linking to the blue widgets page link to domain.com/blue-widgets.php as apposed to just blue-widgets.php.
• Use descriptive URLs for your images i.e. use blue-widget.jpg as apposed a bunch of numbers and or letters .jpg.
• The images also count, therefore make sure that you label all of your images with descriptive alt attributes.
• Use anchor text links within your content - if you have a page about blue widgets, use the phrase blue widgets in the text that links to it.
• Your site should haveonly one version of your site - 301 redirect all non www. URLs to the www. ones or vice versa.
• It is also important that there is one version of your homepage - 301 redirect the index or default page back to domain.com.
• Using rel="nofollow" tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.
• Code is valid, in some instances bad code can lead to search engines not being able to properly read a page. The code should be W3C validated to check your markup.
So, if you follow these guidelines you are on your way towards good on page SEO and to good rankings in the search engines. Good luck!
Learning Basic On Page SEO
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