If you are planning to strengthen your personal or business brand’s visibility I most search engine, then one of the top things you would want to do is to have strong social media profiles that would rank in every results page for your name along with your website and even in your blog.
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You’ve probably read hundreds of blog posts bragging about how to properly optimize your social media profiles for search, and most likely they’ve probably all sounded a little like the ones I list below too.
• Keep active – Yeah, is true. Google loves regularly updated blogs and websites, and they equally love regularly updated social profiles also.
• Try to optimize picture filenames – Only works on some networks, but it doesn’t hurt to upload photos with your name or keywords included in the filename, however networks like Facebook rename the photo filenames anyway, so for some networks, it rendered useless.
• Always try to engage with followers, your fans, and connections – Remember this is a good thing to do regardless of the SEO value. Engaging with others will keep your profile updated more often, and being helpful will also lead to other’s recommending you to their audience.
• URL – I can tell you, the URL does not count for anything but branding except on specific networks. For example, my Facebook fan page name is seo and sem, and the username for the URL is seorocksblogging. The fan page does not rank for art of blogging, but does rank for seo and sem. But again, it all depends on the search network.
These are great tips for your overall social media strategy. And they are not the end all of SEO for your social network profiles. Certain networks use specific elements of information that you supply in your own profile to optimize each profile on their network!
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Tips on Optmizing Social Media Profiles
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