Building a landing page is a critical part when anyone decides to get into a pay-per-click campaign. With the information placed into a landing page you’ll find visitors will most likely inclined to move into the next step. Or worst click to the next search result.
These helpful insights will give good values to think about to drive in more customers. And your test and refine your campaign you’ll effectively lower cost per converting sigh ups.
Here are great strategies for designing an effective landing page.
A Clear and Emphasized Call-To-Action
Every goal when running a marketing campaign is to convert prospects into customers. And driving those prospects to a landing page is often the first step in obtaining that goal.
In designing landing page it should be made that the prospecting customer should take action. The offer is a critical component of getting the sale, so this should be a critical and important part.
Set the offer copy and corresponding call to action apart from the rest of the page to make it special. Make it a contrast to point out where the visitor needs to focus to obtain the item.
Lastly, make sure you spell out exactly what happens next if someone fills out the form or clicks on the desired link. This gives some sort of a heads up on what to expect next.
Align Your On-Page Message and Call-to-Action With Your Off-Page Promise
Visitors arrived from a pay-per-click ad, a third-party blog posting, or a comparison-shopping engine, and an expectation was set before they land on your page. It is critical to align the content of the landing page with their intent and expectations.
Simplify Design and Reduce Text
The goal is to minimize distractions. So, simplicity is the key here.
• Avoid using a wide variety of font styles, colors, and sizes on the page.
• Remove interactive rich-media content unless it directly supports the conversion goal and is a clearly superior way of conveying important information.
People seldom read on the web. Study shows that less content on a landing page leads to higher conversion rates.
Edit your text down to simple headlines and short bullet lists. Cut out the self-promoting marketing speech. Detailed information can be linked to and made available on supporting pages.
Make Use of Images
Images are great to use on landing pages giving it a visual representation of the product or service as long as these following rules are followed:
• Avoid making the image too large. The purpose of the image is to add some eye candy to the page and help the visitors understand the product and headline. If an image is too large and dominates the page and you lose the opportunity and you push other content below the fold.
• Avoid making it too complex. Multiple versions of the same item in different colors won’t help. Keep it simple and clean.
• Make sure it renders properly and is sized correctly. A jagged image will reduce the perceived quality of the page while a large image file will make slow down page load.
• Use a caption. After the headlines, captions are the next most read.
Validate Branding
People want to understand your product or service. By providing them the best information reinforce their desire to act.
Use logos of well-recognized client brands. Add badges of media sources that have covered or mentioned your company. Display good testimonials from existing customers.
Do everything possible to reduce anxiety for your visitors by incorporating safe shopping seals and other indicators help boost your trustworthiness. The logos of trade associations, acceptable payment methods, and money-back guarantee seal also provides a powerful way to make your visitors feel confident that transacting with you will be safe and secure.
Social Share and Highlight Social Validation
Social media buzz grows exponentially and will drive more traffic to the page. It validates your credibility and has the potential to help your website rank higher on SERPS (search engine results pages).
Make social sharing easy. Include popular social media share buttons above the fold and in the sign up process. If possible, enable social-login to make it easier for visitors to accept your offer and follow through on your call to action.
Do the Test
There are many elements of a landing page that can be tested and the key to ongoing improvement is establishing a culture of testing and tweaking.
The Importance of a Well Designed Landing Page
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