An article has a minimum limit of 250 words; however, a writer would be able to exceed this by 30 words at most. Correct grammar and all the other proper conventions of writing must be observed.
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The introduction should be attention-catching so that people would be compelled to read the entire article. Afterwards, the writer must present his arguments, reasons, or explanations regarding his chosen topic in two or three paragraphs. Finally, he must write a conclusion for or a summary of the entire article in his last paragraph.
It is crucial that the writer must emphasize the positive points of the topic so that it would be effective in promoting the client website. Meanwhile, the language used must be fairly simple and concise so that readers would be able to easily comprehend the ideas presented in the article. Writers must also avoid editorialising or inserting their own opinions into their work, as well as refrain from using the first-person narrative.
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